Course Modules

GMCS 546 GENERAL INFORMATION

GMCS 546 GENERAL INFORMATION GMCS 546 GENERAL INFORMATION

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TEXT Varey.pdf TEXT Varey.pdf 0

attachment 13109342 0

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TEXT Coombs_&_Holladay.pdf TEXT Coombs_&_Holladay.pdf 1

attachment 13109340 0

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TEXT Alexander et al.pdf TEXT Alexander et al.pdf 2

attachment 13109339 0

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A RESEARCH PAPER POWERPOINT: ICSB_POWERPT_GIBSON_IT_Multicountry_EntAttitudes.ppt A RESEARCH PAPER POWERPOINT: ICSB_POWERPT_GIBSON_IT_Multicountry_EntAttitudes.ppt 3

attachment 12828997 0

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External Url

Common PowerPoint mistakes Common PowerPoint mistakes 4

external_url 12828998 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Attachment

APA_ GUIDE_ GIBSON_ 02_25_10.doc APA_ GUIDE_ GIBSON_ 02_25_10.doc 5

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Context Module Sub Header

To ACCESS MARKETING PROFS FILES, YOU NEED TO OPEN A FREE ACCOUNT 6

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Attachment

A RESEARCH PAPER BY LG and RA GIBSON A RESEARCH PAPER BY LG and RA GIBSON 7

attachment 12828996 0

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Attachment

Faculty Research Day 2015 Gibson Poster.ppt Faculty Research Day 2015 Gibson Poster.ppt 8

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WEEK 1 August 24 - August 29, 2015 Introductions, Syllabus, Defamation and Other Legal Issues, and Data Collection

WEEK 1 August 24 - August 29, 2015 Introductions, Syllabus, Defamation and Other Legal Issues, and Data Collection WEEK 1 August 24 - August 29, 2015 Introductions, Syllabus, Defamation and Other Legal Issues, and Data Collection

Attachment

GMCS 546 Spring 2015 Course Syllabus.docx GMCS 546 Spring 2015 Course Syllabus.docx 0

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External Url

MASLOW's HIERARCHY OF NEEDS MASLOW's HIERARCHY OF NEEDS 1

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External Url

USING SOCIAL MEDIA IN A VERY BAD WAY - The Roanoke Virginia TV News Shootings USING SOCIAL MEDIA IN A VERY BAD WAY - The Roanoke Virginia TV News Shootings 2

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External Url

Controversial Facebook Research Study Controversial Facebook Research Study 3

external_url 12829009 0

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Attachment

Paris Defamation Suit and factors to prove defamation Paris Defamation Suit and factors to prove defamation 4

attachment 12829002 0

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External Url

Using a Celebrity's Name in Ads Using a Celebrity's Name in Ads 5

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External Url

ACTIVITY: Sterotyping Example - How to Not Look "Dumb" ACTIVITY: Sterotyping Example - How to Not Look "Dumb" 6

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External Url

The Ashley Madison Emotional Distress Lawsuit The Ashley Madison Emotional Distress Lawsuit 7

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External Url

The Half Billion Dollar Lawsuits Against Ashley Madison Cheaters Website The Half Billion Dollar Lawsuits Against Ashley Madison Cheaters Website 8

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External Url

What is an SQL Injection? What is an SQL Injection? 9

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External Url

Importing Data From Facebook into Excel Using Power Query Importing Data From Facebook into Excel Using Power Query 10

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External Url

LiveCoding LiveCoding 11

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WEEK 2 August 30 - September 5 APA, Introduction to Theoretical Models, and Crisis Communication

WEEK 2 August 30 - September 5 APA, Introduction to Theoretical Models, and Crisis Communication WEEK 2 August 30 - September 5 APA, Introduction to Theoretical Models, and Crisis Communication

Context Module Sub Header

Discussion Comments and Your Topic Choice Are Due This Week 0

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Attachment

DRAFT GMCS 546 Week 2 Lecture Powerpts 01-30-2014.pptx DRAFT GMCS 546 Week 2 Lecture Powerpts 01-30-2014.pptx 1

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External Url

MODEL- Maslow(reduce size if needed): Maslow's Hierarchy of Needs MODEL- Maslow(reduce size if needed): Maslow's Hierarchy of Needs 2

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
External Url

MODEL: KELMAN -A Research Paper Based on Kelman's Source Characteristics Model MODEL: KELMAN -A Research Paper Based on Kelman's Source Characteristics Model 3

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External Url

MODEL: GARDNER-A Research Paper Relating to the Mood States Model of Consumer Behavior (Gardner's Model) MODEL: GARDNER-A Research Paper Relating to the Mood States Model of Consumer Behavior (Gardner's Model) 4

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External Url

Color As A Variable Color As A Variable 5

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External Url

ACTIVITY: Corrporate APOLOGY How the CEO of Intuit (Turbotax) handled a "crisis in communication" ACTIVITY: Corrporate APOLOGY How the CEO of Intuit (Turbotax) handled a "crisis in communication" 7

external_url 12829010 0

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WEEK 3 September 6 - September 12 Consumer Behavior and Communication Models, Newspapers, Magazines and DATA COLLECTION

WEEK 3 September 6 - September 12 Consumer Behavior and Communication Models, Newspapers, Magazines and DATA COLLECTION WEEK 3 September 6 - September 12 Consumer Behavior and Communication Models, Newspapers, Magazines and DATA COLLECTION

Context Module Sub Header

Discussion Comments and Your Research Questions, Possible Hypotheses, and Variables Are Due This Week 0

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Attachment

DRAFT GM546 Wk 3 PPTS.ppt DRAFT GM546 Wk 3 PPTS.ppt 1

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Context Module Sub Header

"Communication Theory and Other Models" 2

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Page

MODEL AND ACTIVITY: Gabriel & Lang Consumer Concept Characterization Model MODEL AND ACTIVITY: Gabriel & Lang Consumer Concept Characterization Model 3

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External Url

MODEL: Edward Hall Theories of Intercultural Communication MODEL: Edward Hall Theories of Intercultural Communication 4

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Attachment

MODEL - SEE Background /Data Collection Slides- TECHNOLOGY ACCEPTANCE MODEL POWERPOINTI ACIS_POWERPT_GIBSON_Chinese_Internet.ppt MODEL - SEE Background /Data Collection Slides- TECHNOLOGY ACCEPTANCE MODEL POWERPOINTI ACIS_POWERPT_GIBSON_Chinese_Internet.ppt 5

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External Url

Colorado Tech University Ad Colorado Tech University Ad 6

external_url 12829027 0

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External Url

The Dos Equis Ad The Dos Equis Ad 7

external_url 12829028 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
External Url

The Nationwide Toddlers Ad The Nationwide Toddlers Ad 8

external_url 12829029 0

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External Url

The 2015 Android Ad The 2015 Android Ad 9

external_url 12829030 0

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External Url

MODEL: Interpersonal Communication - see pages 4-6 MODEL: Interpersonal Communication - see pages 4-6 10

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
External Url

What is your favorite 2015 Super Bowl ad? What is your favorite 2015 Super Bowl ad? 11

external_url 12829017 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Context Module Sub Header

"DIGITAL MARKETING SKILLS AND BIG DATA" 12

context_module_sub_header 13817842 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Attachment

GMCS 546Seven Skills You Need to Land a High.docx GMCS 546Seven Skills You Need to Land a High.docx 13

attachment 13817813 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
External Url

Marketing and BIG DATA Marketing and BIG DATA 14

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
External Url

Collecting the Right DATA Collecting the Right DATA 15

external_url 13119765 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
External Url

SALESFORCE MARKETING CLOUD _ COLLECTING CONSUMER DATA SALESFORCE MARKETING CLOUD _ COLLECTING CONSUMER DATA 16

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External Url

SALESFORCE - GETTING DATA FROM SOCIAL MEDIA SALESFORCE - GETTING DATA FROM SOCIAL MEDIA 17

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Context Module Sub Header

"MAGAZINES - ECONOMICS" 18

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External Url

Activity: The Future of Magazines Activity: The Future of Magazines 19

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External Url

AMERICAN MEDIA HOMEPAGE AMERICAN MEDIA HOMEPAGE 20

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External Url

American Media (see page 95 and pages 15-21) American Media (see page 95 and pages 15-21) 21

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WEEK 4 September 13 - September 19 Diversity and Offensiveness in Advertisements, Katrina, Jet Blue, and Amtrak

WEEK 4 September 13 - September 19 Diversity and Offensiveness in Advertisements, Katrina, Jet Blue, and Amtrak WEEK 4 September 13 - September 19 Diversity and Offensiveness in Advertisements, Katrina, Jet Blue, and Amtrak

Context Module Sub Header

Discussion Comments and Your Research Paper Introduction with Research Questions Are Due This Week 0

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Context Module Sub Header

"ACTIVITY: YOUR TOPIC" 1

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Context Module Sub Header

"DIVERSITY" 2

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External Url

WATCH ASSIGNMENT -DID YOU KNOW, IN 2028 YOUTUBE VIDEO WATCH ASSIGNMENT -DID YOU KNOW, IN 2028 YOUTUBE VIDEO 3

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External Url

WATCH ASSIGNMENT -DID YOU KNOW Youtube video 2014 WATCH ASSIGNMENT -DID YOU KNOW Youtube video 2014 4

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Attachment

VIEW ASSIGNMENT - Diversity in Communications Module003Diversity.ppt VIEW ASSIGNMENT - Diversity in Communications Module003Diversity.ppt 5

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External Url

THE SOCIA MEDIA REVOLUTION 2015 video THE SOCIA MEDIA REVOLUTION 2015 video 6

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External Url

Values of Millennials Values of Millennials 7

external_url 13186011 0

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External Url

"About Those TPS Reports..." "About Those TPS Reports..." 8

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Attachment

1FoundationsICOMM PowerPoint.ppt 1FoundationsICOMM PowerPoint.ppt 10

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External Url

MULTI-CULTURAL MARKETING STUDY MULTI-CULTURAL MARKETING STUDY 11

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Context Module Sub Header

"OFFENSIVE ADS" 12

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External Url

12 Offensive Ads 12 Offensive Ads 13

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External Url

Ads Offensive to Women Ads Offensive to Women 14

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External Url

Why GoDaddy's Super Bowl Ad was pulled off the air Why GoDaddy's Super Bowl Ad was pulled off the air 15

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External Url

The AFA objection to the Carl Jr's Superbowl Ad The AFA objection to the Carl Jr's Superbowl Ad 16

external_url 12829019 0

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External Url

BIC Facebook Post Pulled BIC Facebook Post Pulled 17

external_url 13424190 0

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External Url

Walmart "Greeting" Walmart "Greeting" 18

external_url 12829025 0

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Context Module Sub Header

"CORPORATE APOLOGIES" 19

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External Url

The JET BLUE APOLOGY The JET BLUE APOLOGY 20

external_url 12829015 0

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Attachment

GM 546 MESSAGE FROM AMTRAK CEO.docx GM 546 MESSAGE FROM AMTRAK CEO.docx 21

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External Url

How the Louisiana Governor Responded To Katrina How the Louisiana Governor Responded To Katrina 22

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WEEK 5 September 20 - September 26 Stakeholders, Intercultural Communication, VA Tech, Chemi Accidents, and TV Networks

WEEK 5 September 20 - September 26 Stakeholders, Intercultural Communication, VA Tech, Chemi Accidents, and TV Networks WEEK 5 September 20 - September 26 Stakeholders, Intercultural Communication, VA Tech, Chemi Accidents, and TV Networks

Context Module Sub Header

Discussion Comments and Your Literature Review with Final Hypotheses Due This Week 0

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Attachment

DRAFT GM WK5 PWERPT 02-20-2014.pptx DRAFT GM WK5 PWERPT 02-20-2014.pptx 1

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External Url

MODEL: ONLINE CONTENT consumption and AGE MODEL: ONLINE CONTENT consumption and AGE 2

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Attachment

Wk5 Crisis Com Slides-VA Tech and Chem Accidents Wk5 Crisis Com Slides-VA Tech and Chem Accidents 3

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External Url

AFTERMATH OF ROANOKE TV SHOOTING AFTERMATH OF ROANOKE TV SHOOTING 4

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Context Module Sub Header

"ACTIVITY: Online News Coverage of a Mississippi university shooting" 5

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External Url

CNN Coverage: Mississippi College Shooting CNN Coverage: Mississippi College Shooting 6

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
External Url

CNN Update: Mississippi University shooting CNN Update: Mississippi University shooting 7

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External Url

NBC Coverage: Mississippi College Shooting NBC Coverage: Mississippi College Shooting 8

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
External Url

NBC News Update: Mississippi University shooting NBC News Update: Mississippi University shooting 9

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
External Url

Pittsburgh/AP News: a Mississippi university shooting Pittsburgh/AP News: a Mississippi university shooting 10

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
External Url

1976 Network Movie clip 1976 Network Movie clip 11

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External Url

Network Movie (1976) Trailer Network Movie (1976) Trailer 12

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External Url

Trailer for Movie Broadcast News Trailer for Movie Broadcast News 13

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External Url

Newscaster Brian Williams Gets Into Trouble Newscaster Brian Williams Gets Into Trouble 14

external_url 12829036 0

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External Url

Should Brian Williams Resign? Should Brian Williams Resign? 15

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External Url

Brian Williams Suspended Brian Williams Suspended 16

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External Url

Morals Clause in Brian Williams Contract Morals Clause in Brian Williams Contract 17

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
External Url

NBC NEWS VIEWERSHIP AFFECTED BY BRIAN WILLIAMS DSUSPENSION NBC NEWS VIEWERSHIP AFFECTED BY BRIAN WILLIAMS DSUSPENSION 18

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
External Url

ABC NEWSCASTER David Muir ABC NEWSCASTER David Muir 19

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External Url

CBS NEWSAnchor Scott Pelley CBS NEWSAnchor Scott Pelley 20

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External Url

NBC temporary replacement Lester Holt NBC temporary replacement Lester Holt 21

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External Url

Brian Williams Demoted Brian Williams Demoted 22

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WEEK 6 Sept 27- October 3 BRANDING, EMERGENCY PR, and CABLE INDUSTRY

WEEK 6 Sept 27- October 3 BRANDING, EMERGENCY PR, and CABLE INDUSTRY WEEK 6 Sept 27- October 3 BRANDING, EMERGENCY PR, and CABLE INDUSTRY

Context Module Sub Header

Discussion Comments and Your Methodology Are Due This Week 0

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Attachment

DRAFT GM Wk 6 PWERPT 02-27-2014.pptx DRAFT GM Wk 6 PWERPT 02-27-2014.pptx 1

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Attachment

REVISED CRISIS EMERGENCY POWERPOINT 10 5 15.pptx REVISED CRISIS EMERGENCY POWERPOINT 10 5 15.pptx 2

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External Url

EMERGENCY STEPS IN SOUTH CAROLINA FLOODING EMERGENCY STEPS IN SOUTH CAROLINA FLOODING 3

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External Url

Ways to improve your Brand Recognition Ways to improve your Brand Recognition 4

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External Url

WHY CONSUMERS DISTRUST BRAND WEBSITES WHY CONSUMERS DISTRUST BRAND WEBSITES 5

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External Url

Top Ten Business Logos Top Ten Business Logos 6

external_url 12829062 0

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External Url

Top 10 Hidden Meanings in Logos Top 10 Hidden Meanings in Logos 7

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External Url

60 Ways to improve your LOGO design 60 Ways to improve your LOGO design 8

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External Url

What the color of your logo says about your company What the color of your logo says about your company 9

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External Url

Google"s new LOGO Google"s new LOGO 10

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External Url

Hating the New Google LOGO Hating the New Google LOGO 11

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External Url

SNICKERS LOGOS SNICKERS LOGOS 12

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External Url

New Snickers Print Ads New Snickers Print Ads 13

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External Url

Example Youtube Dog Video (click on Youtube for stats) Example Youtube Dog Video (click on Youtube for stats) 14

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WEEK 7 October 4 - October 10 Branding Continued

WEEK 7 October 4 - October 10 Branding Continued WEEK 7 October 4 - October 10 Branding Continued

Context Module Sub Header

Discussion Comments and Your Proposal Are Due This Week 0

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Week 8 October 11 - October 17 Mid-Term Presentation Week

Week 8 October 11 - October 17 Mid-Term Presentation Week Week 8 October 11 - October 17 Mid-Term Presentation Week

Context Module Sub Header

Discussion Comments and Your Proposal PowerPoint Are Due This Week 0

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Context Module Sub Header

ORAL PRESENTATIONS THIS WEEK 1

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WEEK 9 October 18 - October 24 Corporate Responsibility

WEEK 9 October 18 - October 24 Corporate Responsibility WEEK 9 October 18 - October 24 Corporate Responsibility

Context Module Sub Header

Discussion Comments and Your EXCEL DATA SHEET I Are Due This Week 0

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Attachment

DRAFT GM Wk 9 PWERPT 03-27-2014.pptx DRAFT GM Wk 9 PWERPT 03-27-2014.pptx 1

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Context Module Sub Header

"Corporate Ad Practices: The Good, the Bad, and the Ugly" 2

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External Url

Geico Insurance and National Geographic Geico Insurance and National Geographic 3

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External Url

SeaWorld launches new ad campaign to change image SeaWorld launches new ad campaign to change image 4

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External Url

Coca-Cola Helping People to Get Bicycles Coca-Cola Helping People to Get Bicycles 5

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External Url

Top Ten Misleading Ads Top Ten Misleading Ads 6

external_url 12829064 0

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External Url

Why Charlie Sheen Was Fired from Warner Brothers Why Charlie Sheen Was Fired from Warner Brothers 7

external_url 12829066 0

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External Url

Why TV SHOWS WERE CANCELLED Why TV SHOWS WERE CANCELLED 8

external_url 13969248 0

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External Url

Rob Lowe DirecTV ad pulled off air Rob Lowe DirecTV ad pulled off air 9

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External Url

NBC FIRES TRUMP NBC FIRES TRUMP 10

external_url 13435497 0

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Context Module Sub Header

"Corporate Scandals" 11

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External Url

Whole Foods Bad PR Whole Foods Bad PR 12

external_url 13111457 0

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External Url

GM APOLOGY GM APOLOGY 13

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External Url

Volkswagen Diesel Emissions Scandal Volkswagen Diesel Emissions Scandal 14

external_url 13876420 0

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External Url

Turing CEO Blasted For Overpriced Drug Turing CEO Blasted For Overpriced Drug 15

external_url 13884052 0

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External Url

Young CEO defends Turing Young CEO defends Turing 16

external_url 13889957 0

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Context Module Sub Header

"The Problem with Fracking" 17

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External Url

Fracking causes Earthquakes Fracking causes Earthquakes 18

external_url 14019465 0

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External Url

PROPUBLICA's INVESTIGATION: How saving money at BP's refineries and offshore oil wells leads to disaster PROPUBLICA's INVESTIGATION: How saving money at BP's refineries and offshore oil wells leads to disaster 19

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External Url

British Petroleum TV ad British Petroleum TV ad 20

external_url 12829071 0

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External Url

PROPUBLICA: The Fracking Song PROPUBLICA: The Fracking Song 21

external_url 12829072 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
External Url

Trailer for "Promised Land," a movie about Gas Fracking Potential for Danger Trailer for "Promised Land," a movie about Gas Fracking Potential for Danger 22

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Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least Score at least % Must score at least % to complete this module item Scored at least % Module item has been completed by scoring at least % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
External Url

How to Address Fracking Complaints How to Address Fracking Complaints 23

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WEEK 10 October 25 - October 31 Crisis Communication: Emergency Management, FEMA. and Ferguson

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Context Module Sub Header

Your EXCEL DATA Collection II Is Due This Week 0

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Attachment

GM Crisis Communication Slides from Week 6.pptx GM Crisis Communication Slides from Week 6.pptx 1

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Attachment

GM Crisis Communication Slides from Week 9.pptx GM Crisis Communication Slides from Week 9.pptx 2

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External Url

Journalists in Ferguson Protests Sue Police Journalists in Ferguson Protests Sue Police 8

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External Url

Germanwing Pilot Germanwing Pilot 9

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External Url

Prosecutor denies reports of video in GermanWings crash Prosecutor denies reports of video in GermanWings crash 10

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WEEK 11 November 1 - November 7 Adertising, Public Relations Companies. and Opportunities

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Context Module Sub Header

Discussion Comments and Your EXCEL DATA SHEET III Are Due This Week 0

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External Url

A Christian Mingle Ad A Christian Mingle Ad 1

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External Url

A Tinder Plus Ad A Tinder Plus Ad 2

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External Url

An e-Harmony Ad An e-Harmony Ad 3

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External Url

A Match.com ad A Match.com ad 4

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External Url

An OurTime Ad (dating site over 50) An OurTime Ad (dating site over 50) 5

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WEEK 12 November 8 = November 14 Advertising Metrics, Radio, and Cable Economics

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Context Module Sub Header

Discussion Comments and Your RESULTS Section Are Due This Week 0

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Attachment

DRAFT GM Wk12 Powerpoints 04-17-2014.ppt DRAFT GM Wk12 Powerpoints 04-17-2014.ppt 1

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Attachment

GM Wk12 ECON ADVERTISING.ppt GM Wk12 ECON ADVERTISING.ppt 2

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Attachment

GM Wk 9 ECON RADIO PPT.pptx GM Wk 9 ECON RADIO PPT.pptx 3

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Attachment

GM Wk 6 ECON CABLE PPT.pptx GM Wk 6 ECON CABLE PPT.pptx 4

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External Url

Billboards are still used Billboards are still used 5

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External Url

Marketing Tricks to Avoid Marketing Tricks to Avoid 6

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External Url

Cheap but fashionable Clothes Cheap but fashionable Clothes 7

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External Url

Cheap ways to Market Your Busuness Cheap ways to Market Your Busuness 8

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External Url

How to start a business overseas How to start a business overseas 9

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External Url

Tips for Marketing Online Tips for Marketing Online 10

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External Url

Activity: The Coca Cola Rewards Program Activity: The Coca Cola Rewards Program 11

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External Url

Activity: The Kellogg's Rewards Home Page Activity: The Kellogg's Rewards Home Page 12

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External Url

Activity: Staples Rewards Program Activity: Staples Rewards Program 13

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External Url

Facts to know before being a Media Consultant Facts to know before being a Media Consultant 14

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External Url

C3 Metrics for Advertisers C3 Metrics for Advertisers 15

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External Url

Using Marketing Analytics Correctly Using Marketing Analytics Correctly 16

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External Url

How to Understand Nielson TV Ratings How to Understand Nielson TV Ratings 17

external_url 12829098 0

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External Url

ISPOT.TV, A TV AD METRICS COMPANY ISPOT.TV, A TV AD METRICS COMPANY 18

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External Url

Cervalis An IT Crisis Management Company Cervalis An IT Crisis Management Company 19

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External Url

TVeyes a tv metrics company TVeyes a tv metrics company 20

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External Url

TVeyes a global media monitoring company TVeyes a global media monitoring company 21

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External Url

MNI (Media Networks, Inc.) a media company MNI (Media Networks, Inc.) a media company 22

external_url 12829102 0

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External Url

MindBody Software to Market Your Business MindBody Software to Market Your Business 23

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External Url

UKRAINE Radio and TV on Streema UKRAINE Radio and TV on Streema 24

external_url 12829097 0

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External Url

Pandora Radio using 400 variables Pandora Radio using 400 variables 25

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External Url

Chinese TV News Live Chinese TV News Live 26

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External Url

What is Content Marketing? What is Content Marketing? 27

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External Url

Content Marketing: Ways to get people to click on your headlines Content Marketing: Ways to get people to click on your headlines 28

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External Url

Content Marketing: 4 Aspects Missed Content Marketing: 4 Aspects Missed 29

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External Url

Tips for Successful Content Writers Tips for Successful Content Writers 30

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Week 13 November 15 - November 21 Online Media

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Context Module Sub Header

Discussion Comments and Your DISCUSSION AND RECOMMENDATIONS Section Are Due This Week 0

context_module_sub_header 12829104 0

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Attachment

DRAFT GM Wk13 POWERPNTS 04-24-2014.pptx DRAFT GM Wk13 POWERPNTS 04-24-2014.pptx 1

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External Url

The Impact of Social Media on Business The Impact of Social Media on Business 4

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External Url

FIVE TIPS FOR DIGITAL MARKETING FIVE TIPS FOR DIGITAL MARKETING 5

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External Url

How to Improve Online Media How to Improve Online Media 6

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External Url

Alpha and Beta-Testing of products Alpha and Beta-Testing of products 7

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External Url

Media Website Design Mistakes Media Website Design Mistakes 8

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External Url

How to make your pop-up ads less annoying How to make your pop-up ads less annoying 9

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External Url

How to market to men on Pinterest How to market to men on Pinterest 10

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External Url

Online photos of 2015 International Auto Show Online photos of 2015 International Auto Show 11

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External Url

Facebook's New Ad Policy Facebook's New Ad Policy 12

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External Url

Seven reasons you should quit Facebook? Seven reasons you should quit Facebook? 13

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External Url

Tips to make your video go viral Tips to make your video go viral 14

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External Url

Why Online Video is a Must for Marketing Why Online Video is a Must for Marketing 15

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External Url

Youtube Statistics: The Coca Cola Chicken Recipe Video (Scroll to Bottom) Youtube Statistics: The Coca Cola Chicken Recipe Video (Scroll to Bottom) 16

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External Url

HOW TO MAKE YOUR EMAILS STAND OUT HOW TO MAKE YOUR EMAILS STAND OUT 17

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External Url

Market Profs: Email Tips Market Profs: Email Tips 18

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WEEK 14 November 25- November 28 NO CLASSES THANKSGIVING HOLIDAY

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Week 15 November 29 - December 5 Crisis Communication Continued and Marketing Professionalism

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Context Module Sub Header

YOUR FINAL PAPER IS DUE THIS WEEK 0

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Attachment

GM Wk 9 Marketing Internal and Relationship POWERPPTS.pptx GM Wk 9 Marketing Internal and Relationship POWERPPTS.pptx 1

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External Url

Treat your employees like customers Treat your employees like customers 2

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Attachment

GM Wk12 Marketing Strategy vs. Communication Strategy GM Wk12 Marketing Strategy vs. Communication Strategy 3

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Attachment

GM Wk13 Marketing Professionalism and Scale POWERPNTS 04-24-2014.pptx GM Wk13 Marketing Professionalism and Scale POWERPNTS 04-24-2014.pptx 4

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Context Module Sub Header

"CRISIS SITUATIONS" 5

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Attachment

GM Wk12 Fraud and Product Recall Crises Powerpoints 04-17-2014.ppt GM Wk12 Fraud and Product Recall Crises Powerpoints 04-17-2014.ppt 6

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Attachment

GM Wk13 CRISIS CARTOON POWERPNT.pptx GM Wk13 CRISIS CARTOON POWERPNT.pptx 7

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External Url

Twitter used to market ISIS Twitter used to market ISIS 8

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Attachment

GM Wk13 London and Spain Bombings Crises POWERPNTS.pptx GM Wk13 London and Spain Bombings Crises POWERPNTS.pptx 9

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External Url

What to do in a terrorist attack (scroll to bottom) What to do in a terrorist attack (scroll to bottom) 10

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External Url

Brown University to deal with crisis Brown University to deal with crisis 11

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External Url

Baltimore Riots and Tourism Baltimore Riots and Tourism 12

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External Url

Baltimore Woman beating son: a video that went viral Baltimore Woman beating son: a video that went viral 13

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External Url

Baltimore Mayor apologizes Baltimore Mayor apologizes 14

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Attachment

GM Wk13 ECON ONLINE MEDIA POWERPNTS.pptx GM Wk13 ECON ONLINE MEDIA POWERPNTS.pptx 15

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Attachment

MGMT-350 PRESENTATION REMINDERS.docx MGMT-350 PRESENTATION REMINDERS.docx 16

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External Url

Market Prof: Sample PowerPoint RESULTS Slides (from Facebook) Market Prof: Sample PowerPoint RESULTS Slides (from Facebook) 17

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WEEK 16 December 6 - December 11 Final PowerPoint Presentation

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Context Module Sub Header

YOUR FINAL PAPER POWERPOINT IS DUE THIS WEEK 1

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Context Module Sub Header

ORAL PRESENTATIONS THIS WEEK 2

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EXCEL & STATISTICS MODULE From a STAT 400 class at UB

EXCEL & STATISTICS MODULE From a STAT 400 class at UB EXCEL & STATISTICS MODULE From a STAT 400 class at UB

Attachment

EXCEL Instructions.docx EXCEL Instructions.docx 0

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EXAMPLE data sheet with instructions (see lines 74 -80) EXAMPLE data sheet with instructions (see lines 74 -80) 1

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External Url

A funny but long (17 minutes) on what a mean (Average) and standard deviation are A funny but long (17 minutes) on what a mean (Average) and standard deviation are 2

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Context Module Sub Header

"Other Excel Instructions" 3

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External Url

HOW to do Charts (pie charts, line graphs, etc.) in EXCEL HOW to do Charts (pie charts, line graphs, etc.) in EXCEL 4

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Attachment

GMCS 546 Example Data Set for Research Paper.xlsx GMCS 546 Example Data Set for Research Paper.xlsx 5

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Attachment

EXCEL DATA SET FOR EXCEL INTRO.xltm EXCEL DATA SET FOR EXCEL INTRO.xltm 6

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Attachment

WRITING FORMULAS IN EXCEL STAT400-051314.docx WRITING FORMULAS IN EXCEL STAT400-051314.docx 7

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External Url

How to calculate the Average (MEAN) in EXCEL How to calculate the Average (MEAN) in EXCEL 8

external_url 12829082 0

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How to find the min and max in EXCEL How to find the min and max in EXCEL 9

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Getting the Standard Deviation in Excel Getting the Standard Deviation in Excel 10

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Graphing Means and Standard Deviations in EXCEL Graphing Means and Standard Deviations in EXCEL 11

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How to get a correlation coefficient in Excel How to get a correlation coefficient in Excel 12

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CORRELATIONS IN EXCEL STAT400-061714-1.docx CORRELATIONS IN EXCEL STAT400-061714-1.docx 13

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EXCEL F TESTS STAT400-061014.docx EXCEL F TESTS STAT400-061014.docx 14

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Course Modules

GMCS 546 GENERAL INFORMATION

To ACCESS MARKETING PROFS FILES, YOU NEED TO OPEN A FREE ACCOUNT 6

WEEK 1 August 24 - August 29, 2015 Introductions, Syllabus, Defamation and Other Legal Issues, and Data Collection

WEEK 2 August 30 - September 5 APA, Introduction to Theoretical Models, and Crisis Communication

Discussion Comments and Your Topic Choice Are Due This Week 0

WEEK 3 September 6 - September 12 Consumer Behavior and Communication Models, Newspapers, Magazines and DATA COLLECTION

Discussion Comments and Your Research Questions, Possible Hypotheses, and Variables Are Due This Week 0

"Communication Theory and Other Models" 2

"DIGITAL MARKETING SKILLS AND BIG DATA" 12

"MAGAZINES - ECONOMICS" 18

WEEK 4 September 13 - September 19 Diversity and Offensiveness in Advertisements, Katrina, Jet Blue, and Amtrak

Discussion Comments and Your Research Paper Introduction with Research Questions Are Due This Week 0

"ACTIVITY: YOUR TOPIC" 1

"DIVERSITY" 2

"OFFENSIVE ADS" 12

"CORPORATE APOLOGIES" 19

WEEK 5 September 20 - September 26 Stakeholders, Intercultural Communication, VA Tech, Chemi Accidents, and TV Networks

Discussion Comments and Your Literature Review with Final Hypotheses Due This Week 0

"ACTIVITY: Online News Coverage of a Mississippi university shooting" 5

WEEK 6 Sept 27- October 3 BRANDING, EMERGENCY PR, and CABLE INDUSTRY

Discussion Comments and Your Methodology Are Due This Week 0

WEEK 7 October 4 - October 10 Branding Continued

Discussion Comments and Your Proposal Are Due This Week 0

Week 8 October 11 - October 17 Mid-Term Presentation Week

Discussion Comments and Your Proposal PowerPoint Are Due This Week 0

ORAL PRESENTATIONS THIS WEEK 1

WEEK 9 October 18 - October 24 Corporate Responsibility

Discussion Comments and Your EXCEL DATA SHEET I Are Due This Week 0

"Corporate Ad Practices: The Good, the Bad, and the Ugly" 2

"Corporate Scandals" 11

"The Problem with Fracking" 17

WEEK 10 October 25 - October 31 Crisis Communication: Emergency Management, FEMA. and Ferguson

Your EXCEL DATA Collection II Is Due This Week 0

WEEK 11 November 1 - November 7 Adertising, Public Relations Companies. and Opportunities

Discussion Comments and Your EXCEL DATA SHEET III Are Due This Week 0

WEEK 12 November 8 = November 14 Advertising Metrics, Radio, and Cable Economics

Discussion Comments and Your RESULTS Section Are Due This Week 0

Week 13 November 15 - November 21 Online Media

Discussion Comments and Your DISCUSSION AND RECOMMENDATIONS Section Are Due This Week 0

WEEK 14 November 25- November 28 NO CLASSES THANKSGIVING HOLIDAY

Week 15 November 29 - December 5 Crisis Communication Continued and Marketing Professionalism

YOUR FINAL PAPER IS DUE THIS WEEK 0

"CRISIS SITUATIONS" 5

WEEK 16 December 6 - December 11 Final PowerPoint Presentation

YOUR FINAL PAPER POWERPOINT IS DUE THIS WEEK 1

ORAL PRESENTATIONS THIS WEEK 2

EXCEL & STATISTICS MODULE From a STAT 400 class at UB

"Other Excel Instructions" 3